NBA G League “Meet Himothy”
The NBA G League needed a new brand campaign for the 2024-2025 season. We sought to reach our audience of people who really love basketball and want more of it all the time, so we created someone who represents that. The guy in the group chat who’s obsessed with the teams, stats, and mascots that make him unlike anyone else. Meet Himothy.
He was such a hit, we brought him back for the NBA G League Winter Showcase for a lil’ holiday fun.
Micol Rankin - Group Creative Director
Chris Baugh - Associate Creative Director
Nicole Bradley - Sr. Art Director
Sierra Wheeler - Art Director