Sprite + Tea “The Fix” and “Granny”
The launch of Sprite + Tea was the perfect time to bring up the fact that it’s a new kind of tea time. One that’s perfect for tee time. So, we created a commercial that, naturally, went heavy on the golf stuff. With the help of Eastside Golf and one of my favorite new rappers, Monaleo.
Of course, Sprite + Tea isn’t all about golf. It’s so freaking good, it puts your grandma's tea to shame. Just don’t tell her that. I wrote this too, inspired by a realization I had about my gram-gram’s sweet tea.
Some copy I wrote became the digital banners, real-life billboards, and even the tagline that appears all over the real packaging for the soda.
RESULTS:
8B+ overall impressions
80% of target audience reached
4.6B earned media impressions
CDs: Chanae Reed, Ben Howard
ACD Art: Carmelle Kendall
Senior Art Director: Luke Romig