TextNow’s “Way Too Smart To Pay Dumb” Campaign
TextNow had a huge problem on its hands.
The 17-year-old company was only known as a starter option for wireless service.
It needed a revamp.
So we targeted the young and hungry generation, the go-getters who’re too smart to pay dumb for wireless service.
And we hired Katt Williams to give ‘em a reminder.
Then, we brought this message to social media, where Katt and other creators continued to get our audience to rally around our position.
We made a digital banner and mural that took our message even further.
RESULTS:
Stay tuned!
ACD Art: Claudio Garcia Corredor
SVP, Exec Creative Director: Tynesha Williams
CCO: Khari Streeter
AD Social Strategy: Jessica Ayers
Sr. Producer: Dana Taji